History of Rolex

The status of Rolex and the unique identity of the brand are products of a history driven by a passion for innovation and a constant quest for excellence. A fascinating succession of pioneering achievements encompassing a watchmaking, industrial and human adventure, this story is interwoven with the history of the Oyster, the first waterproof wristwatch. Since its launch in 1926, the Oyster has become the pillar of a collection of legendary watches, among the most recognized and most recognizable in the world.

THE INVENTION OF THE NAME “ROLEX”

Foreseeing the importance of the brand concept, in 1908 Hans Wilsdorf coined the name “Rolex” to sign his creations. The criteria he established still sound incredibly modern today. Indeed, he sought a name that would be:

– short, five letters maximum;
– easy to pronounce in any language;
– pleasant sounding;
– easy to remember;
– possible to inscribe elegantly on the dial and movement of a watch.

CAPITALIZING ON SUCCESS

In 2009, after the departure of Patrick Heiniger, Bruno Meier led the company through a transition period, while securing the Group’s status.

In 2011, the company decided to update its structures to take into account the development of its industrial and commercial activities in Switzerland and abroad. Gian Riccardo Marini, Managing Director of Rolex Italy since 2000, took the reins of Rolex SA. A connoisseur of the brand and its products, benefitting from some 40 years’ experience with the Group, he is responsible for meeting the constant challenges faced by Rolex. With his arrival at the helm, Rolex is forging ahead with a continuity that respects the brand’s unchanging values and its image of excellence and prestige.